Privacy Policy


Introduction

This policy describes the information Brady Worldwide, Inc. may collect through the use of the services we offer, how we collect it and how it is used.  This policy also addresses precautions we take to protect your privacy and how to contact us with data privacy questions or requests.

Policy Topics:


Section A: Personal Information

Personal information is information about a natural person that is readily identifiable to that individual. Personal information includes such things as an individual’s name, address, email address, and/or phone number, and may include the Internet Protocol (IP) address of your computer.

We will actively collect your personal information through contact you make with us. You may always choose not to contact us by email, participate in a survey or to provide any personal information on our website. Your choice to not participate in these activities online will not impair your ability to browse our website, or to read or download information offered on the site.

We will passively collect personal information from you simply from your visit to our website. For more information about the data we will collect, see Sections C and D below.

We also obtain personal information from third parties who have verified their legal right to provide personal information to us.


Section B: Children Under the Age of 18

This Site is not directed to children under the age of eighteen (18) and does not knowingly collect personally identifiable information from children.


Section C: Passive Information Collected

This is information passively collected during your visit to our website.  This information is used to help us understand how our site is being used so that we may continually improve its content, performance, suitability, and usefulness.  We collect two types of passive data: navigational data and device information.

Navigational Data:

Navigational data includes log files and clickstream data. Navigational data can identify a user’s Web browser and operating system, when and for how long a user visits a website, what pages a user views on a website, and the address of the website that the user was visiting previously.

We collect this information and use it to administer a website, improve website content, and compile aggregated statistics for marketing and research purposes.

Device information:

Device information is your IP address, hardware model, operating system version, unique device identifiers, and mobile network information, including phone number.

We collect this information to associate your device identifiers or phone number with your Account.


Section D: Cookies and Internet Tags

To serve our online users, we use “cookies” and similar files to customize your browsing experience with us. Cookies are small data files transferred to your computer, mobile phone, or other device by your web browser at the request of a website. Cookies fall into two broad categories:

  • Session cookies – these cookies allow websites to link the actions of a user during a browsing session. Session cookies are therefore temporary and once you close your browser, all session cookies are deleted. Session cookies are used to aid in website navigation and to collect statistical information. A common example is the shopping cart function, where the website will store details of your shopping cart as you proceed through the checkout process.

  • Persistent cookies – these cookies remain on your computer or device for the time period specified in the cookie. They are activated each time you visit the website that created the particular cookie. Persistent cookies also aid in website navigation and collecting statistical information, and are used to customize a website for a user, such as by storing passwords and preferences so that users do not have to re-enter them each time they visit a website.  A common example is an auto login or “remember me” function after you first register with a website.

Functional Cookies (Persistent)

These cookies allow our website to remember information you provide to us via our website and choices you make (such as your username, items you have put into your shopping cart and products you have viewed recently). The cookies allow our website to enhance the service we can offer you (as well as providing some degree of personalization to our website).

In accordance with EC regulations, we require your consent to transfer these cookies to your computer or device and by using our website you agree that we can transfer these cookies to your computer or device.

Performance Cookies (Session)

These cookies collect information about how visitors use our website, such as the referring domain, frequency of visits to certain web pages and the time spent by users during each visit to our website. We use these cookies to monitor the services we provide via our website and to make improvements to the website as a whole.

In accordance with EC Regulations, we require your consent to transfer these cookies to your computer or device and by using our website you agree that we can transfer these cookies to your computer or device.

Other Type of Cookies such as “Retargeting”, “Behavioral” or Banner Advertising

We work with selected third party advertising companies who may set cookies on your computer or device during your visit to our website. These advertising companies use the information collected in these cookies to serve up ads relevant to you and your interests.

For cookies set by third parties (Google Analytics) we kindly refer you to the statements set forth by these parties on their respective websites. Beware, we do not have any influence on the content of these statements nor on the content of the cookies of these third parties: Google Analytics cookies.

Cookies By Site

The following cookie table lists a selection of the cookies used on websites, products and apps. Although we may update this list periodically, please be advised that the names of cookies, pixels, and other technologies are subject to change. We will periodically update this list to reflect the most recent cookies but please be advised this list may not be comprehensive of all the cookies used on websites, products and apps.

Provider

Type

Purpose

www.bradyid.com and www.bradycanada.com

Brady Worldwide

Functional

Authentication status, language preference, user experience for repeat purchases, passing email address to marketing vendors

Adobe Analytics

Performance

We use Omniture Analytics to analyze how users  interact with the site. We may connect your account user ID to web visit behavior. https://www.adobe.com/privacy/policy.html

Qualtrics

Functional

Customer feedback and surveys https://www.qualtrics.com/privacy-statement/

Lucky Orange

Functional

We use Lucky Orange to record mouse clicks, mouse movements and scrolling activity of anonymous site users. We use this information to improve site usability and the customer experience. https://www.luckyorange.com/privacy.php

Rich Relevance

Functional

Provide relevant product recommendations https://www.richrelevance.com/privacy/

Leadworx Functional Capture company information and communicate to users via email https://www.leadworx.com/privacy

Eloqua

Performance

Capture personal information and communicate to users via email https://www.oracle.com/legal/privacy/index.html

OptinMonster

Functional

Provide relevant messaging and forms to personalize users experience https://optinmonster.com/privacy/

Google Analytics and Google Ads

Performance

GOOGLE ANALYTICS AND OTHER GOOGLE SERVICES: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  This analytical tool uses cookies and similar technologies to help analyze how users use the Site. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/. Google offers the ability to opt out from tracking through Google Analytics cookies; for more information, visit http://tools.google.com/dlpage/gaoptout. You can also delete data collected by visiting my activity. We use Google to help provide personalized advertising.

Bing

Other

Third party advertising https://advertise.bingads.microsoft.com/en-us/resources/policies/microsoft-bing-ads-privacy-policy

Facebook

Other

Third party advertising

https://www.facebook.com/privacy/explanation

LinkedIn

Other

Third party advertising

https://www.linkedin.com/legal/privacy-policy

AdRoll

Other

Third party advertising

https://www.adrollgroup.com/privacy

To opt out of targeted advertising through AdRoll visit:

http://info.evidon.com/pub_info/573?v=1&nt=1&nw=false

www.bradyserve.com

Google Analytics

Performance

GOOGLE ANALYTICS AND OTHER GOOGLE SERVICES: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  This analytical tool uses cookies and similar technologies to help analyze how users use the Site. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/. Google offers the ability to opt out from tracking through Google Analytics cookies; for more information, visit http://tools.google.com/dlpage/gaoptout

www.electromark.com

Google Analytics

Performance

GOOGLE ANALYTICS AND OTHER GOOGLE SERVICES: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  This analytical tool uses cookies and similar technologies to help analyze how users use the Site. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/. Google offers the ability to opt out from tracking through Google Analytics cookies; for more information, visit http://tools.google.com/dlpage/gaoptout

bradylink360.bradyid.com

Brady Worldwide

Functional

Encrypted login information, multilingual application language selection for user

Google

Functional

Access token when connecting to Google Drive to import images

connect.bradyid.com

Cloudflare

Functional

CDN File Storage

Microsoft

Performance

Website performance and usage analytics - Azure Web Affinity, Azure Application Insights

If you’re interested in viewing or deleting personal data, please see the Azure Data Subject Requests for the GDPR article. If you’re looking for general info about GDPR, see the GDPR section of the Service Trust portal.

Google Analytics

Performance

GOOGLE ANALYTICS AND OTHER GOOGLE SERVICES: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  This analytical tool uses cookies and similar technologies to help analyze how users use the Site. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/. Google offers the ability to opt out from tracking through Google Analytics cookies; for more information, visit http://tools.google.com/dlpage/gaoptout

Click here to learn more about cookies.

Click here to opt out of email, direct mail or phone calls..

Your Permission:

We follow local government regulations regarding cookies and cookie permissions. When you first visit our website, and dependent on your region, you may be asked to accept our different kinds of cookies. For each category you can allow or refuse cookies. At any time, you can change the cookie settings for each of our websites with the links below and thus revoke your permission.

BradyID.com: Cookie Opt-Out Form

How to Control and Delete Cookies

Please note that disabling cookies could cause certain features and functionalities of our website to not work for you.

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser prompt you when you receive a new cookie and how to disable cookies altogether.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

For other browsers, please consult the documentation that your browser manufacturer provides.

Internet Tags:

Internet tags (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are similar to cookies, but they are smaller and are used to collect data such as IP address and browser type related to the user's computer.   We use this information to monitor activity for the purpose of future improvement of our website.


Section E: Mobile Applications

Brady Worldwide Inc. offers mobile applications to make it easier to do business with us. We obtain information through your use of our applications that you download and run on your mobile device. We may obtain information from, or access data stored on, your mobile device to provide services related to the mobile application. For example, a mobile application may: access a camera on your mobile device allowing you to upload photographs to use in the mobile application; access the camera on your device to enable you to scan a barcode for use in the mobile application; access the geographic location of your device to enable you to find assets or equipment located nearby; or access contact information on your device to enable you to synchronize contact information between information stored on the device and the mobile application.

Our mobile applications may collect information related to your use of the mobile application and information regarding your mobile device to support and improve the mobile application and associated services. For example, all actions taken in a mobile application or errors generated may be logged, along with associated device information. We may also share anonymous data about these actions with third party providers of analytics services.

Please note that you can configure our mobile applications, and limit the information accessed or obtained by the mobile application on your device, but doing so may cause your mobile application to not work as intended.

Our mobile applications may be designed to exchange information with other of our mobile applications. The information exchanged includes only the information necessary to provide services of the mobile application. For example, a mobile workflow application may transfer label printing information to a mobile printing application.

Information accessed or obtained by the mobile application on your device may be accessible to you and your organization, depending on the intended functionality of the mobile application. For example, an inspection record may include information stating you used the mobile device to scan a barcode.

We regularly update our mobile applications. If your mobile device’s settings permit and you choose to install updates, those updates will be downloaded and installed automatically on your mobile device.


Section F: Purchased Desktop Applications

Brady Worldwide, Inc. offers various software solutions for purchase that are run from your desktop. Desktop applications may be available as on-premise applications or via the “cloud”. We obtain information through your use of our desktop applications that you download and run on your computer. Desktop applications collect contact and license key information during the product activation step to validate purchase and provide technical support.

Desktop applications may provide us with information related to your use of the desktop application in order to improve the desktop application and associated products and services. For example, actions taken in a desktop application, such as which applications or options are selected, which printers and supplies were used, the number of labels sent to a printer, and errors generated within the application may all be logged in the application. We may also share anonymous data about these actions with third party providers of analytics services.

Please note that you can configure our desktop applications to restrict collection of usage data by selecting the opt-out option presented during installation or within the settings of the desktop application. Opting-out of data collection does not affect the functionality of the desktop application.

We regularly update our desktop applications. If your computer’s settings permit and you choose to install updates, those updates will be downloaded and automatically installed on your computer.


Section G: Active Information Volunteered

In addition to the passive information collected as described above, this website actively collects information as you volunteer it when making certain requests on the website.  Some of the information collected is personal or unique to you (see Section A: Personal Information). We collect personal information from site registrants and visitors to the website on a voluntary basis. Visitors are not required to provide this information.

If during your visit to one of our websites you complete a form, send an email, or perform some other transaction, this website may collect your name, company name, business address, business email address, business phone number, business fax number, job title, industry sector, and/or credit card information.

To protect credit card numbers, we outsource this information to a certified payment processor via a hosted payment page on our website in accordance with PCI DSS regulations.  The provider returns the credit card number to us as a token. We do not see, process or store customers’ raw credit card information in any of our systems or databases. We are PCI compliant and attest to such via an annual SAQ-D and quarterly vulnerability scans performed by and attested to by an outside agency.  

Brady Worldwide, Inc. is a Business to Business (B2B) Service provider of safety and identification products and services.  All processing of personal information is based on a commercial, contractual basis to supply goods and services to the business community. However, any data we collect that can identify an individual will be protected and treated as local laws dictate.

Personal information is actively collected when volunteered on these websites through the following activities:

  • Send us an email or complete and submit a "contact us" reply form. In this case, we may use the information you provide for many reasons, including to reply to your email and to learn more about our users.

  • Register a product or demo online. We use the information you provide to notify you if your item has been recalled or requires an update, when new versions of the product or demo are released, or when promotions or notifications relate to you.

  • Submit a literature request, demo request, catalog request, or mailing list form. In this case, we use the information you provide to send to you, online or offline, materials you request, and to contact you regarding product demonstrations.

  • Complete a price list application form. We use the information you provide to send you the requested price lists.

  • Register as a user on the website. We use this information to verify your identity.

  • Submit a product suggestion form. We use the information you submit on a product suggestion form to consider, develop, and evaluate new products and services.

  • Download certain kinds of software or information available on the Site. We use the information submitted in connection with such downloads to inform you of new software or information releases and to record who has downloaded the software and information available on this Site.

  • Enter an online promotion, contest, or sweepstakes. We use the information you submit to determine eligibility and to contact you in connection with the promotion, contest, or sweepstakes. We may use the information you provide to send to you, online or offline, materials you request, and to contact you regarding product demonstrations or sales.

  • Complete survey, feedback, and question forms. We use the information provided in these forms to respond to your questions, evaluate products and services, and better understand our shareholders, distributors, and customers.

  • Request a quote or place an order. We will request general contact, billing and shipping information. On orders we will request purchase order or other payment information such as a credit card number and expiration date. We will use this information to complete the transaction and to deliver the information, products or services you ordered and to collect payment.

  • Submit a "Request a Return Material Authorization (RMA) Number" form. We use the information contained in this form to help you return products that you have purchased.

Other Internal Use of Personal Information

Using the legal basis of Legitimate Interest, we will also use your personal information to provide you with information on our products and services that we think might be of interest to you unless you have indicated a preference not to receive such information. If you choose not to receive this type of information, please contact us in one of the many ways outlined in Section I - Your Rights.  

We use the information we collect from all of our services to improve our product and service offering. We also use this information to offer you tailored content – like giving you more relevant search results and ads.

When you contact us through our website or Customer Service,  we might keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

We will ask for your consent before using information for a purpose other than those set out in this Privacy Policy.

The disclosure or processing of personal information as contemplated in this Policy may be to a party outside your jurisdiction. To meet our contractual agreements to deliver tailored products to you we may transfer personal information you have submitted through this Site to us, to our affiliated companies, and to any other third parties described in this Policy, all or some of which may be located in foreign jurisdictions that may not provide "adequate protection" for personal information, but for which we have entered into Binding Corporate Rules or Standard Contractual Agreements.

We reserve the right to disclose or transfer any personal information collected at this Site:

  • to protect the security of the Site
  • to protect ourselves and our affiliated companies against liability
  • to respond to subpoenas or other judicial processes
  • if we believe in good faith that the law requires it
  • in connection with any sale, assignment, or other transfer of all or a part of our business or company or any business or our affiliated companies.

External Use of Volunteered Information

Please note that there are instances where we share your volunteered information with third parties in order to fulfill your request.

We, like many companies that provide products and services to customers, may employ other companies and individuals to perform specific functions on our behalf. Examples include, but are not limited to: manufacturing and/or fulfilling orders; delivery of packages, mail, and email; address hygiene; credit card processing services; research that improves the quality of services or offers provided to you, including customer satisfaction surveys; performing a credit check as part of your order, or with a debt collection service in the event you fail to meet the terms of payment which might apply to your order. These providers have access to the information that they require to perform their functions but are strictly forbidden from using it for any other purposes. You may, however, “opt-out” of this use of your volunteered information at any time, but doing so may impair our ability to provide you with proper service and to process your orders (See Section I - Your Rights).

Using the legal basis of Legitimate Interest, we may use your personal information to market the products and services of other third parties that we think might be of interest to you or provide your personal information to carefully screened and selected third parties for marketing purposes.  If you wish to no longer receive such marketing materials, please refer to Section I - Your Rights for ways to contact us with your request.

Public forums, refer a contact, and customer testimonials

We may provide bulletin boards, blogs, or chat rooms on our websites. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages.  We are not responsible for the personal information you choose to submit in these forums.

You may elect to use our referral program to inform contacts about our websites and services. When using the referral program, we request the contact’s name and email address.  We will automatically send the contact a one–time email inviting him or her to visit one of our websites. We do not store this information.

We may post a list of customers and testimonials on our websites, including information such as customer names and titles.  We obtain the consent of each customer prior to posting any names or testimonials.

Third-Party Service Integrations

Our websites and services may allow you to integrate the services with various online third-party services like Google, Microsoft OneDrive, or Dropbox (“Third-Party Service”).  In order to take advantage of these features, you may need to authenticate, register for, or log into Third-Party Services through our website or services or on the websites of the respective Third-Party Service providers. When you enable integration with or login to Third-Party Services through our website or services, we will collect relevant information necessary to enable our website or services to access that Third-Party Service.  We do not store your login credentials.

When you enable our website or services to link content and data between Third-Party Services, the Third-Party Services may provide us with access to certain information that you have provided to the Third-Party Services, and we will use, store, and disclose that information in accordance with this Privacy Policy.  However, please remember that the manner in which Third-Party Services use, store, and disclose your information is governed by the policies of those third parties, and we shall have no liability or responsibility for the privacy practices or other actions of any Third-Party Services that may be enabled within our website or services.


Section H: Duration of the Processing

We will store and process your personal information during the period necessary depending on the purposes of the processing, the contractual relationship between us and to comply with record retention laws and regulations.


Section I: Your Rights

People have different privacy concerns. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. Therefore, we are informing you of the following rights you have with respect to your personal information:

Right of access and right to obtain a copy:

You have the right to freely obtain at any moment access to your personal information, as well as to be informed about the purpose of the processing by us.

Right to rectification, erasure, or restriction:

You have the choice to share your personal information with us. You also have the right to request us to rectify or erase your personal information as far as this does not interfere with the execution of any contractual obligations or violate applicable legal requirements on data retention. You acknowledge that a refusal to share data or a request to erase these data will make the delivery of certain services and/or products impossible. You can also request the processing of your personal information to be restricted.  

Right to object:

You also have the right to object to the use of your personal information for purposes of direct marketing.  

Right to data portability:

You have the right to obtain your personal information which is processed by us in a structured, commonly used and machine-readable format and/or to transfer this data to another data controller.

Right to withdraw consent:

When data processing is based on your consent, you have the right to withdraw your consent.

Exercising your rights:

You can exercise your rights by contacting us in the following ways:

  • Phone: 1-888-250-3082
  • Website via the “Contact Us” link

Requests to remove consent can also be made directly on our website using this form, click here.

Requests to remove consent for each type of cookie can be made for BradyID.com using this form, click here.

To remove consent for Google Analytics from websites other than BradyID.com you can opt-out here.

Right to file a complaint:

You have the right to file a complaint with your local privacy authority.

This does not affect a procedure before the civil court.

If you have suffered damages caused by the processing of your personal information you can file a claim for damages.


Section J: Safety & Confidentiality

We have adopted safety measures which are suited on both a technical and an organizational level to avoid the destruction, the loss, the forgery, the adjustment, the non-authorized access or the notification of the personal data by accident to a third party, as well as the non-authorized processing of these data.

We work hard to protect our organization and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information that we hold. In particular:

  • We encrypt many of our services using SSL.

  • We may offer you two-step verification when you access your Account on our website

We shall not be liable in any way for direct or indirect damages caused by a wrongful or improper use of  the personal data by a third party.

At all times you shall comply with safety standards, for instance by avoiding all non-authorized access to your login and access code. You are solely responsible for the use of the Website on your computer, IP-address and identification data, as well as for its confidentiality.


Section K: Compliance and Cooperation with Regulatory Authorities

We regularly review our compliance with our Privacy Policy. We also adhere to several self regulatory frameworks, including the EU-US Privacy Shield Frameworks. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal information that we cannot resolve with our users directly.


Section L: Changes

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.


Section M: Contact Information and Enforcement

Contact Information

If you have questions or concerns about our privacy policy, you may contact us at bradyusa@bradycorp.com or by any of the means outlined in Section G.

Enforcement

We use a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented, and accessible. We encourage interested persons to raise any complaints or concerns using the contact information provided in this section and we will investigate and attempt to resolve any concerns regarding the use and disclosure of personal information.

 

Last Revised: December 2019